by Linear Kaos , in General , and

The music industry loves a good trend, and right now, “superfans” are topping the charts. Fueled by a Goldman Sachs report predicting a $4.2 billion windfall, everyone’s scrambling to understand and monetise these hyper-engaged fans. The music industry is currently buzzing with the concept of ‘superfans’, a term that has gained significant traction since Goldman … Continued

Exploring the $4.2bn superfans market in the music industry

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