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In a pioneering move, Sweden’s Avicii Arena unveils an innovative in-venue store where customers can exclusively pay for merchandise with their emotions. This revolutionary concept is part of the Break The Silence campaign, a mental health initiative launched by the venue’s naming right partners to raise awareness about young people’s mental health. Honoring Avicii’s Legacy Established in May 2021 through […]

The post Avicii Arena allows customers to “pay with emotions” on merch store first appeared on We Rave You.

The post Avicii Arena allows customers to “pay with emotions” on merch store appeared first on We Rave You.